Today, I want to drop a quick little entry to talk about Nike, specifically Nike Running. I happen to be a pretty huge Nike fan in general, but when I started running I was using an app that wasn’t Nike+ Running app. I started with this other app because I had previously used it’s counter part for biking. Since I switched over to Nike, I have had the absolute best experience with @nikerunning and @nikesupport on Twitter. I don’t know who they actually are, or if it is multiple people, or a Nike astronaut orbiting the earth in a space pod. What I do know is that Nike has created a great user experience with these Twitter accounts. With everything that I do not know about @nikerunning, they know even less about me; yet, they respond personably to tweets, they send out encouraging messages, they even create inspirational posters targeted specifically towards me and my goals. If I accomplish nothing more with this blog entry than letting Nike know that I say, “Thanks for the great customer experience!” then my job here is done.
“Pain is inevitable. Suffering is optional.”
- Haruki Murakami, What I Talk About When I Talk About Running.
I am actually in the process of reading this book right now. It has been a great read so far. Very fun and motivating. I highly recommend picking it up.
Run by my side, Live in my heartbeat;
Give strength to my steps.
As the cold embraces, as the wind pushes,
I know that You surround me.
As the sun warms me, as the rain cleanses me,
I know You are touching me, challenging me, loving me.
And so, I give you this run.
Thank you for matching my stride.
“Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun comes up, you’d better be running.”
-Christopher McDougall, Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen.